Pure Balltic

Branding / UI

📅 Project Year:

2021

🔨 Project Tools:

Figma
Adobe Illustrator
Adobe Photoshop

🚚 Project Deliverables:

Landing page
Brand Assets
Brand Adverts

Brief

Following the success of other hybrid night-life / activity companies, The Client have decided to launch a new Bar / Activity to the Glasgow area. The concept is a mix of crazy golf and pool. Their customers will complete a round on a “9 Hole” course with the objective of using a pool cue to get their ball into the hole at the end of each “hole” (table). The tables will be oddly shaped and throw some challenges in the way, much like crazy golf.

Pure Balltic is an arctic themed ice bar and crazy pool venue. The name Pure Balltic is a play on Glaswegian slang- pure baltic. Which means that something is very cold.

Logo Development

Once the venue's theme and USP was established from initial brainstorming and concepting. The logo for Pure Balltic would need to be established. The strongest concept was taken forward and iterated upon until the final solution was created (as seen below).

The logo for Pure Balltic is that of a pool ball frozen within an ice cube. Communicating the key USP of the venue of being also an ice bar.

Branding Assets

A variety of brand assets were created to show off how the branding of the venue could be applied to different mediums and use cases. Creating either a 'merch' line for the venue to sell and use for passive promotional material, or using these as staff apparel.

Keeping the vibe of the venue light hearted and using play on words to further develop the brand's tone of voice was a key element.